Current Legal Update

Sumitomo Tyres Make History with India’s Maiden Smell Trademark Registration

We now are in the midst of an Indian business milestone that will forever revolutionize the way we are going to think about brands. The Trade Mark Registry has given a smell a trademark, in the country, the first time ever. The leader of this new trend is the Japanese giant Sumitomo Rubber Industries, commonly referred to as its well-known brand of tyre.