Akshaye Khanna Seeks Delhi High Court Safeguard for Personality Rights After Success of Dhurandhar

Protection of Celebrity Status in the light of the Rocketing Popularity.

Akshaye Khanna has taken the Delhi high court with a view of safeguarding his personality rights. This is a legal action that follows the tremendous success of his recent movie, Dhurandhar. The actor is asking the court to issue a permanent injunction against unfair use of his name, voice and image and likeness. He asserts that other business organizations have taken advantage of his celebrity status to market their products without his consent. The plea is directed particularly at individuals who are making a profit off his new on-screen personality.

The law firm of the actor has pointed out that there is a lot of maltreatment of his identity in the online platform. They have used many cases where his face and voice could be used to promote products that he does not have anything to do with. This commercialization tendency has shot through the roof with the coming out of his new blockbuster. Khanna argues that the acts violate his right to privacy and publicity. He intends to obtain a court decree in which no third party will use his name.

The case submitted before the court is a petition of what is termed as John Doe order. This form of justice will enable the plaintiff to proceed against anonymous wrongdoers who are violating the rights. It is the usual tactic employed by the celebrities in fighting off the massive online infringement. With this order, Khanna will have a chance to have the material removed promptly, which infringes on his personality rights. The case is also on par with other celebrities in Bollywood who are currently pursuing their brand equity through legal means.

According to the legal experts, the court will take the issue seriously considering the recent precedents. The courts have been more on the offensive in upholding the rights of people of influence during the digital era. This step by Akshaye Khanna acts as a lesson to those who want to capitalize on the fame of a celebrity without their consent. It lays emphasis on the need to seek appropriate permission before using the qualities of a public figure. The actor insists on keeping the use of his image in the social life as strictly controlled as possible.

The colossal success of Dhurandhar and Rehman Dakait.

The main force behind this lawsuit is that the movie Dhurandhar was a phenomenally successful film. The spy thriller released recently has been storming the box office setting major financial milestones. Although the movie saw a star cast of Ranveer Singh, Akshaye Khanna has taken the back seat. His role as the antagonist, Rehman Dakait has been praised as one of his best roles to date. His presence and intensity on the screen has been hypnotizing both critics and audiences.

Rehman Dakait character has become an immediate pop culture icon. Memes, reels, and tributes all about his performance bomb social media. Specifically, his appearance sequence to the viral song of FA9LA has taken the minds of the young generation. The unique style, the way he delivers the dialogue, and the mannerism of the character have gained huge popularity. Such enormous popularity has had an unfortunate result of the flood of illegal merchandise and content.

There has been a beginning of selling t-shirts, mugs and posters with Akshaye Khanna as Rehman Dakait in the market places. These merchandise is being sold without a licensing agreement with the movie actors or the producers of the film. This according to the legal team of the actor is a direct theft of his intellectual property. His image has become a profitable product among bootleggers due to the success of the character. Khanna desires to see that his commercial profit of his hard work is in the hands of the right people.

The success of the film has brought back the career of Akshaye Khanna and he is currently considered among the most in demand actors. This revival has boosted his branding and commercial value of his endorsements. Any watering down of this brand with poor quality or unauthorized correlation is a great loss. The actor is eager to safeguard the purity of his work and the image in the eyes of people. This legal intervention is viewed as a move that must be taken in order to be able to have his professional portfolio under control.

The menace of AI and Digital Deepfakes.

A major segment of the plea deals with the new menace of Artificial Intelligence. Akshaye Khanna has also lamented about the use of AI to impersonate his voice and face. Cases of fake deepfakes videos have been reported all over the internet where his digital avatar is captured telling statements he has never made. It is a very dangerous technology to his personal credibility and his reputation. The actor is afraid that this manipulated content would be utilized to deceive his fan base.

With the emergence of generative AI, it has become extremely easy to copy the voice of a celebrity. These tools have been used by fans and creators to make covers and dialogue mashups using the voice of Khanna. Although some of this is carried out in jest, much of this borders into commercial exploitation. The petition aims to prohibit the usage of his voice on any content created by AI without express consent. It is a futuristic legal debate that goes to deal with a contemporary technological dilemma.

The legal team has indicated that these AI creations can be indistinguishable with the reality at times. This mixes the genuine endorsements and fake content. In unchecked situations, this may result to where the actor cannot control his own story. This decision by the court will be keenly observed because it will be the guideline in regulating AI in the entertainment sector. Khanna is actively protesting on the right to his digital self.