Keeping Pace with Legal Change
The recent request of prominent spiritual leaders to the courts to obtain a potent legal remedy called the personality rights has included Sadhguru Jaggi Vasudev and Sri Sri Ravi Shankar.
Arjun Kapoor, a Bollywood actor, is said to have petitioned the Bombay High Court requesting the court to grant him…
Spiritual leader Sadhguru Jaggi Vasudev has approached the Delhi High Court to protect his personality rights, a form of intellectual property, against unauthorized AI-generated content. The petition addresses the misuse of his name, image, and voice through deepfake technology and rogue websites, which exploit his reputation for commercial gain, including fraudulent product endorsements and misleading narratives. The court issued an interim order to remove such content, emphasizing the balance between free speech and reputational rights. This case highlights the growing legal challenges surrounding AI-driven identity misuse and the protection of personality rights in the digital era.
